I don’t even know who said this, all I do know is that it’s a tasty quote and it’s damn true. I can remember a sketchy bar in Austin for SXSW but that’s about it…..
Entrepreneurs always talk about dress for the job you want not the job you are in. Business coaches have been encouraging us to “Act as if” for years… act like a millionaire before you are one etc…. Same sentiment applies here. Agree?
My thoughts are that too many brands waste their time running around trying to join the dots between all their different properties and hoping that one day they may be able to compete with the top brand in their industry. (A great book to read if this is your thing would be “Different” by Youngme Moon).
Social business doesn’t work like that. It’s a level playing field for small and large brands alike. It’s like moneyball economics. Social “media” or whatever we chose to call it these days is still one of the only areas of business where you don’t need to outspend your competitors in order to beat them.